‘Zero-cost’ lifestyle: China cash-strapped youth embrace thrifty living for mental relief
South China Morning Post
The brief
A growing number of young people in China are embracing a “zero-cost” lifestyle, seeking out free perks, complimentary gifts, and trial services. Across mainland social media, tens of thousands of posts share tips on scoring free samples at shopping malls or booking test drives with no intention of buying. One popular variation is mall-walking, in which budget-conscious shoppers stroll through air-conditioned malls w…
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South China Morning Post
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