New Everest film hopes to nudge US-China relations into a higher altitude
South China Morning Post
The brief
The film Everest: The Other Side, a collaborative US-China project that opened on Friday in 515 US cinemas and that will premiere at 700 IMAX theatres in China on November 6, starts with a majestic shot of the world’s tallest mountain. Then the music builds and more challenging weather rolls in, foreshadowing what is at stake. The film invokes a well-trod narrative for fans of the mountaineering genre: a mix of the g…
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South China Morning Post
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