Mbappe controversy rattles sponsors: How China’s consumer backlash can hit global brands and stocks
Mint
The brief
Kylian Mbappe’s perceived slight toward Mao Zedong sparked backlash in China and prompted a public apology, putting the value of his sponsorships under scrutiny. The episode reflects the risks global brands face in China, where perceived insults have triggered consumer backlash.
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Mint
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