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Cradle to career: Japanese parents take over dating, job hunting for children

South China Morning Post

The brief

Parents in Japan are taking an increasingly active role in their children’s lives – helping them find marriage partners, navigate job hunting and secure housing – as the line between parental support and personal decision-making continues to blur. In a practice known as “proxy matchmaking”, parents attend social events armed with photos and profiles of their children, hoping to find suitable marriage partners through…

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South China Morning Post

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