A British icon promises a better 2027 | DW News

The brief

Deeply indebted and burning through cash, iconic British automaker Aston Martin – maker of James Bond’s car – desperately needs a change in fortunes. CEO Adrian Hallmark explains what happened to the carmaker, why luxury carmakers have collectively struggled in recent years and why he expects 2027 to bring more positive results. 00:00 - Aston Martin CEO Adrian Hallmark talks to DW 00:26 – Brand strategy 03:00 – Where…